Browsing: Tourism in Africa

Hotel Online travel tech in Africa (www.theexchange.africa)
  • Yanolja, valued above US$11 billion, has made true its wish on getting hold of the African market by investing in Kenya’s HotelOnline
  • The acquisition of equity on HotelOnline for an undisclosed amount enables the Asian travel company to make sales and introduce its travel-based SaaS (Space as a service) technology in Africa
  • Yanolja is scheduled to go public on NASDAQ in 2023 and they have the backing of global travel leader Booking.com

South Korean Traveltech Company Yanolja valued above US$11 billion has made true its wish on getting hold of the African market by investing in Kenya’s HotelOnline.

This is not only their first investment in the continent but also the first by any Korean company to invest in the travel tech industry in the recent past, opening up opportunities for other Korean companies to explore opportunities in Africa.

Read: HotelOnline conquers Africa from Kenya

The acquisition of equity on …

  • Tourism in Africa remains one of the most potential sectors that can grow the continent’s economy
  • The continent’s most promising markets are South Africa, Kenya, Nigeria, Mauritius and Tanzania
  • Kenya has aggressively been marketing the country as a tourist destination which has resulted in more flights to the country

Tourism in Africa remains one of the most potential sectors that can grow the continent’s economy but a lot has to be done for this to translate into jobs.

The sector has been a focus area for a number of African governments due to the vast potential it has for the growth of the various economies.

Despite the numerous challenges facing the industry, it remains resilient making it an invaluable but yet-to-be fully-tapped resource.

Read: Tourism in East Africa: Unpicked ripe fruit

Africa’s most promising tourism markets

The continent’s most promising markets are South Africa, Kenya, Nigeria, Mauritius and Tanzania.

According …

What is Tanzania without the Serengeti?  One cannot mention Tanzania’s beauty without alluding to the amazing landscapes of Mikumi or the exhilarating hiking experience of the Kilimanjaro.  All these make up the tourism packet—perhaps one of the greatest in Africa— that Tanzania has in its economic arsenal. 

Tourism is Tanzania’s notable primary foreign exchange earner, which brought in more than $2.4 billion in 2018, an increase of 9.1 per cent that time—from $2.2 billion in 2017 (Tanzania Invest). 

On the other side, last year forex earnings dropped to a 10-year low during the year ending October 2020, contributed by the travel restrictions as a response towards curbing COVID-19 infections. Tanzania saw only $1.2 billion in its forex compared to $2.5 marked in the year ending October 2019, according to information from The Citizen. 

In its pursuit of tourism glory, Tanzania has not been alone. Rwanda, Kenya and Uganda are right

The hospitality and tourism industry

The hospitality and tourism industry in sub-Saharan Africa must adopt a new “adapt and innovate” modus operandi to meet the challenges produced by the COVID-19 pandemic if it is to help prevent further contraction of severely impacted economies in the region, says Mark Havercroft, Regional Director Africa for the International hotel group Minor Hotels.

While the opening of international borders by several African countries is extremely positive news for ailing travel and hospital sectors in sub-Saharan Africa – and for economies as a whole, this may not, in and of itself, be sufficient to resuscitate the industry in the wake of the havoc wreaked by the COVID-19 lockdowns.

Not only are many of the international tourists who operators are relying on to return quickly still locked down in their own countries, but even if they’re not, there are still very high levels of insecurity around …

The novel coronavirus (COVID-19) is stealing the life out of the billion-dollar tourism industry in Tanzania, the government has already laid out a warning that at about 477,000 jobs could be lost, while revenue will shrink by 77 per cent if the virus outbreak endures hurting people past October this year.

According to the Tanzanian ministry of tourism, the number of tourists arriving in Tanzania rose from 1.3 million in 2017 to 1.5 million in 2018, whereas this increment made the sector to garner $2.4 billion (7.2 per cent increase) compared to 2.3 billion in 2017.

This means that the forex earning sector could collapse as the virus outbreak takes various dynamics over time and space in Tanzania, thus currently health authorities reports indicated 480 people have contracted the virus and 16 people succumbed by the virus.

Tanzania is one of Africa’s leading tourism markets, with exotic landscapes of the …

It is now a fact that the coronavirus (COVID-19) outbreak is a pandemic according to World Health Organization (WHO), and just from that stand-point, the tourism sector is not safe from the pandemic pinch.

The world is on its heels, nations are now rolling a series of aviation restrictions to curb the virus outbreak, limiting numerous economic and societal operations over space and time—which also have ripple effects on the continent’s tourism sphere.

Currently, more than 4,900 people have died and over 132,000 have been infected globally, according to the WHO.

In Africa—the virus has recently brought two death (in Egypt and Algeria) and serious cases in several nations, including Ethiopia, Morocco, Senegal, Nigeria, Egypt, Algeria, Tunisia, Democratic Republic of Congo (DRC), South Africa, Togo, and Kenya.

According to WHO, there are now more than 100 cases recorded in 11 countries in Africa, Egypt having more than half of the …

South Africa is set to increase its tourist arrivals from India, according to Tourism Minister Mmamoloko Kubayi-Ngubane.

Kubayi-Ngubane has hailed as a resounding success her two-day market roadshow to Mumbai in India from January 14 to 16, the tourism department said in a statement.

The roadshow was characterised by “robust engagement” with tour operators, destination management companies, film producers and potential investors.

South Africa increased its efforts to unlock market opportunities for the realisation of the country’s 2030 target of doubling international tourist arrivals from 10.5 million to 21 million.

Also Read: South Africa’s miners decry power crisis crippling business

“India remains one of our key trading partners and [a] priority market for driving arrival numbers to South Africa. We will continue to invest in our marketing and engagement efforts, both with our trade partners and travellers, while providing diversified tourist products,” Kubayi-Ngubane said in the statement.

With the forecasted …

National parks, great lakes, tall mountains, and exotic landscapes are part of the great-deal that Tanzania’s tourism package tends to offer to its visitors.

Tanzania’s Ministry of Natural Resources and Tourism released recently new statistics, showing Tanzania assuming a rise in visitors from 1.3 million in 2017 to 1.5 million in 2019, sparking a 2 million increase in course of two years.

While Tanzanian counterparts- Kenya crossed 2 million visitors into her borders, taking the top spot across East Africa, apt to take a view on Kenya’s attractive list, anyone with “2 cents” on tourism would desire to experience, the vast wild beast migration of Serengeti, Tarangire, including the exotic heritage sites of Tanzania’s breath-taking Kilimanjaro and of course the beautiful beaches of Zanzibar.

With a half a million difference in visitors, there are important questions that hover across Tanzania’s tourism sector that is strictly driven by a country’s political …

The Africa Hotel Investment Forum (AHIF) slated for the 23rd to the 25th of September this year at the Sheraton Addis, Ethiopia, is expected to generate billions for Africa.

AHIF’s first conference was held in Casablanca in 2011. The event has since made a total impact on the local host economies of $21.24 million of which $8.64 million is direct and $12.6 is indirect.  In doing so, it has helped to create or sustain over 6,000 jobs and generate $1.4m in tax to the governments of the host countries.

An independent assessment by the international tourism advisory expert, Martin Jansen van Vuuren, a partner at Futureneer Advisors, has quantified the significant economic benefits to host countries of the influential Africa Hotel Investment Forum (AHIF).

He reveals that when AHIF returns to Addis Ababa at the end of September, it could bring over one and a half million dollars …