Browsing: Streaming of EPL

A first-of-its-kind study has found that worldwide illegal streaming of the English Premier League (EPL) delivers £1M in uncaptured sponsorship media value per match.

The study –– produced by sponsorship valuation firm GumGum Sports in partnership with digital piracy authority MUSO at the behest of an unnamed elite EPL club –– focused on eight matches spanning the 2018-19 season. On average, each match saw an audience of 7.1 million fans across as many as 149 countries.

The pirated audience was largest in China, where illegal streams served more than 1 million fans per match. After China, illegal streaming was most prolific in Vietnam, Kenya, India, and Nigeria.

The U.S. and the U.K. had the 10th and 11th largest piracy audiences streaming the match. The global study also broke down its £1M-per-match finding by an on-pitch sponsor, noting that, of the seven deal placements analyzed, the majority of value came from …