Browsing: Skincare

The global personal care industry is valued at US$400 billion and Africa only represents a 3 per cent share of this. 

This means that for Africa and those interested in providing cosmetics on the continent, there is money to be made. Many people do not automatically think of Africa when it comes to cosmetics but anyone who dares underestimate the potential in this continent does it at their own peril.  

The cosmetics market is witnessing a surge which is encouraging players to have their presence on the continent.

Read: Cosmetics industry in East Africa thrives amid counterfeit threats

But what is driving this surge and what has changed? 

One of the key drivers of the cosmetics market growth in Africa is consumer spending which is rising as people gain more purchasing power unlike what has been witnessed previously. 

This purchasing power is in Africa’s young middle-class population which is fuelling