Browsing: Patrick Ndegwa

Kenya’s eCommerce revenue is projected to hit $1.5 billion in 2021.

This follows an increase in the number of people who buy goods online. According to the latest statistics,  526 million Internet users are opting to buy goods at the click of a button.

As a result, digital platforms have been investing heavily in improving their digital infrastructure.

Patrick Ndegwa, the SEACOM East Africa Business Sales Lead, through a press release, has given an insight on Africa’s leading eCommerce platform and what developments can be expected regarding key policies and trends in online commerce today and in the future.

2021’s new trends

Ecommerce companies are putting considerable efforts into improving their digital infrastructure to meet increasing demands.

Mr. Ndegwa notes that transaction-management capabilities remain a priority, as more customers are purchasing on mobile devices and looking for credit options.

According to him, giving customers personalized, omnichannel experiences that also enable …