Browsing: Next Gen Sports Academy

Despite the uncertainty caused by the Covid-19 pandemic, the Olympics are finally here.

The African continent whose population is the youngest globally is no stranger to athletic performances on the world stage. To say the least, Africa is the hub of sports prodigies and whose talent has been exported across the world.

But there is so much more left to explore especially when it comes to the business aspect of sports.

Read: AfCFTA, sports and entertainment: Economically empowering Africa

Economically, Africa lags behind and there is a lot that needs to be done to bring the continent to the frontlines of development and for the sake of the coming generations.

Amid a slew of different sporting categories, the region has taken a keen interest in a number of sports segments but it is yet to tap into the many more that the Olympics offer.

With more than 1.3 billion people, …