Browsing: Meta in Nigeria

  • Google (80 million visits), Meta (26 million visits) and YouTube (7 million visits) ranked the first, third and thirteenth most visited sites in Nigeria in November 2021
  • On March 1, 2022, Google informed its business account users in Nigeria that it would kickstart collecting 7.5 per cent value-added tax
  • A section on the Act focuses on capturing value from non-resident technology companies and calls them to act as VAT collectors for digital goods and services traded within Nigeria

Nigeria has joined the fast-growing list of African nations that effectively capture their previously untapped digital economies within their tax base. The West African country is looking to grow revenues from a sector that has experienced exponential growth, the ad industry.

According to the 2022 report by Hootsuite, a social media management platform, ad-serving behemoths Google (80 million visits), Meta (26 million visits), and YouTube (7 million visits) ranked the first, third …