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Speaking in Dar es Salaam over the weekend at a press conference to announce the sponsors for this year’s event, the Lavine International Agency Chief Executive Officer Diana Laizer said: “We thank the support from our stakeholders and sponsors for their pledges to ensure that this year’s event goes across the continent with flying colours.”

“The Consumer Choice Awards Africa (CCAA) was originated from Tanzania Consumer Choice Awards (TCCA) which was founded in 2019 under the organization of Lavine International Agency Limited; is a business awarding event that recognizes, enhances and promotes business excellence through consumer’s choice,” she said.