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The Kenya Private Sector Alliance (KEPSA) on Thursday, February 25 launched an Ecommerce Booster Program targeting at least 2000 Micro, Small and Medium-sized Enterprises (MSMEs).

The program will be realized through funding from the European Union and UK’s Foreign Commonwealth Development Office.

TradeMark East Africa, a leading aid for trade regional body in East Africa will support the program, while the technical support for this program is being provided by Amari Consulting Ltd.

Types of businesses targeted

Businesses with little or no digital presence are being targeted for training and on-boarding to e-commerce platforms to ensure MSMEs can increase and diversify their revenue streams during this period of COVID-19 pandemic.

As COVID-19 pandemic continues to cause disruptions in the global and regional value chains, it has become clear that e-commerce is an important tool and solution for businesses and
consumers.

E-commerce can support small businesses in reducing their costs and …