Browsing: fashion and apparel industry in Africa

Sub-Saharan African clothing and footwear market is worth $31 billion US dollars and growing. In a series of articles about the industry in Sub Sahara Africa, we will explore the policies, trade and the budding creative fashion industry in the region.

The African Fashion catchment

Africa drink, eat, and sleep fashion. The diversity of the culture of this huge continent ensures its almost 1.3 billion inhabitants wear or dream to wear certain clothing and apparel. With the population of the continent becoming younger by the day, the demand for fashion that sends a message and identity of an individual is becoming more relevant.

This diversity comes with its strengths and challenges. West Africa has a rich African infused fashion while East and Southern Africa has western influenced fashion and manner of dressing. Most of Northern Africa has a fashion industry dictated by middle eastern and Islamic culture.

Fashion is big …