Browsing: Digitization in Kenya

  • Pay-as-you-go (PAYGo) financing has in the past been used to help more low-income consumers in emerging markets access essential services
  • With the financing model, consumers who cannot afford to pay for a product upfront can choose to pay a distributor in partial, affordable instalments over an agreed period

A  new report shows that demand for Pay-As-You-Go financing for products in East African will skyrocket in 2022  as more consumers opt for alternative payment solutions instead of cash first payment.

According to the latest data by Angaza, a provider of sales and customer management technology for last-mile distributors, most consumers are unable to pay for sophisticated products like smartphones and TVs, despite an increase in their demand.

Angaza Customer Success Director Peter Thuo said the Pay-As-You-Go model shows excellent potential to help consumers in emerging markets access products they previously could not afford through flexible payment terms.
“Pay-as-you-go (PAYGo) financing has …