Browsing: Digitalization

Ope Babalola. He is the Managing Director of Webb Fontaine. www.theexchange.africa

One of the many lessons learned from the pandemic is that SMEs need to embrace digital transformation, not just to weather unplanned challenges but because it will help them be more competitive and stable. Digital enablement is not just a means of survival. It is a way for SMEs to conduct business more efficiently, which in turn can empower them to expand their operations and earnings further. 

Being nimbler than their big business counterparts, SMEs can quickly rethink their marketing strategies and adopt new technologies to enhance their offerings faster. Digital innovation provides extraordinary opportunities for SMEs. It empowers them to implement new market models, has a greater line of sight across their business, improves traceability, and meet their customers, service providers, and logistics partners, in many instances, all on the same page. 

In the digital trading space, solutions such as import/export platforms, automated cargo-tracking and digital reporting of non-tariff barriers can significantly provide efficient cross-border trade levelling the playing field for SMEs. This, in turn, is good for both the customers and communities they serve as well as the continent’s economic growth on a wider scale.

As a result of these and other reasons, the region’s economy is anticipated to recover faster than expected, according to the analysis.
Free trade is projected to play a critical role in Africa’s rapid integration into regional and global industrial and value chains during the next 12 months, according to the report
With AfCFTA fully implemented, the World Bank projects that Africa’s gross production will rise by about US$212 billion above the baseline by 2035, with manufacturing exports increasing by 62 per cent and internal trade in manufactured goods increasing by 110 per cent.