Browsing: Athletic performance

Sports has the ability to change the African countries’ economic landscapse by attract necessary attention especially through tourism.

A case in point is the 2010 World Cup in South Africa which cost the country nearly US$3 billion to organize but whose returns created an enormous intangible legacy and placed the country on a crucial global pedestal.

So important is the sporting sector in Africa that countries like Germany are investing in sports on the continent by targeting the youth who are an asset to the sector.