Browsing: Arifu

In the next five years, Safaricom’s mobile agriculture platform DigiFarm will outgrow M-Pesa at least according to the company’s outlook.

DigiFarm which currently has more than 200,000 farmers using the service daily was launched in partnership with Farmdrive, iProcure and Arifu.

The platform which aims at digitising entire agriculture value chains in Kenya has 7,000 farmers successfully taking loans using the app.

This money is usually spent on purchasing seeds, fertilizers and pesticides.

The M-Pesa Ecosystem

Safaricom Chief Financial Services Officer, Sitoyo Lopokoiyit, says that DigiFarm has grown phenomenally since its launch in October 2017.

So far, the platform has over 1 million farmers registered.

“In line with our Purpose of Transforming lives, we have provided a mobile technology platform for the smallholding farmers to access a suite of information and financial services, said Lopokoiyit.

Within DigiFarm, farmers can access credit and other financial facilities.

These farmers can also share …