Browsing: African Music

Davido, Burna boy, rayvanny, Diamond Platnumz,

Music and film are now turning the creative and entertainment tide across the continent. The creatives in Africa are now crowned and featured by other established performers in the developed world, which signals the potential of the creative industry in Africa. 

There are more than 2,500 films made each year in Nigeria’s film hub, “Nollywood”. As modern filmmaking technologies expand across Africa, more works are now done in other developing industries in East and Southern Africa. 

The United Nations Education, Scientific and Cultural Organization (UNESCO) find the audio-visual sector to be a honeypot, but it is largely untapped. The industry is estimated to account for $5 billion in revenue in Africa out of a $20 billion potential and employ at least 5 million people. 

On a global scale, cultural and creative industries are estimated to generate about $2.25 trillion annually, 3 per cent of global GDP, and employ around 30 million people worldwide (UNESCO). 

Africa is poised to overtake highly populated continents like Asia in terms of population growth. Along with rapid urbanization, the burgeoning population creates an urgent need to find solutions for growing energy demands. As the population grows, demand for fuel and energy to power movement, urban lifestyles, cooking, heating, and refrigeration will catapult in tandem.

This positions the continent as a significant demand hub for energy solutions like gas, oil, and electricity, which has answered the needs and demands of home use. In addition to the demand for energy use in the home, there is a growing need for industrial and manufacturing energy solutions. The advent of Africa’s free trade area is set to propel industrial output by creating synergies and opening up the broader market.