Browsing: Africa e-commerce

The demand for quality warehousing in Africa has been skyrocketing, especially with the rapid mushrooming and proliferation of e-commerce platforms across the continent.

However, the supply has scarcely risen to meet the burgeoning demand. In 2021, the African e-commerce industry grew by 31 per cent to US$28B in revenues from US$21.4 in 2020; whilst in 2022, the industry is predicted to produce US$33.3B in revenue.

This upward trajectory has largely determined the steady growth of the warehousing and logistics market in the continent. Overall, Global Smart Warehousing Market is valued at USD 14.46 Billion in 2020, and is expected to reach USD 31.57 Billion by 2027 with a CAGR of 11.8 per cent over the forecast period. With the implementation of the African Continental Free Trade Area (AfCFTA) going on its second year, the sector is projected to register robust growth due to increased intra-African trading on a macro-level.


  • The firm launched in February 2021 in Nairobi and has reported significant growth over the past year
  • Challenges including unpredictable prices of farm produce and a lack of working capital often plague small restaurants and food vendors across the continent
  • The startup aims to make it convenient for local restaurants and food vendors to easily restock and ensure smooth continuity of operations

Finding stock for a restaurant can prove a daunting challenge at times, especially given how unpredictable the market for fresh produce can be. 

This is a challenge faced by many restaurants not only globally but in Africa as well. 

Not too long ago KFC in Kenya said it was unable to offer fries (chips) as the global fast-food chain was unable to import its preferred pre-sliced potatoes from Egypt.

This led to a public outcry across the East African nation as consumers could not fathom how the restaurant