Kenya

Safaricom’s market share exceeds 70 pc mark in Kenya

East Africa’s largest telecom Safaricom Limited has increased its market share by 2.2 percent to  hit 71.2 percent in Kenya.

This is according to the latest data from the  the Communication Authority of Kenya (CA).

Safaricom is followed by Airtel Networks Limited who had a  nominal gained of 0.1 percentage point market share to record 17.6 per cent during the period under review up from 17.5 per cent market share recorded in the previous quarter.

Both Telkom Kenya Limited and Equity Group’s Equitel  lost 0.2 percentage points and 2.1 percentage points of market share during the quarter under review repectively.

 

The market share for Sema Mobile Services remained below 0.0 per cent.

 

 

“The quarter under review witnessed mixed growth in different sub-sectors in the industry. Mobile telephony segment witnessed an upward trend as well as the local mobile and SMS traffic. This could be as attributed to the busy festive season where operators launched various promotions and special offers to entice their customers. The growth is expected to continue as the network coverage is expanded to cover the remote areas, innovative solutions are deployed, competition drives down the cost of access and feature phones with Internet access capability becomes more widely available in Kenya,” the report highlights.

According to the report, the number of mobile subscriptions experienced a nominal growth of 1.0 per cent to reach 38.9 million up from 38.5 million registered during the previous quarter.

Subsequently, mobile penetration level recorded a growth of 0.9 percentage points to stand at 88.2 per cent during the quarter up from 87.3 per cent posted during the previous quarter.

The total number of mobile money subscriptions was recorded at 31.9 million subscriptions while mobile money agents were recorded at 161,583 during the quarter under review.

The volume of transactions made was recorded at 456.6 million with over Sh1 trillion being transferred among users.

 

During the quarter mobile commerce posted a total of 262.6 million transactions valued at Ksh. 586.4 million. Person to person transfers made during the quarter amounted to Kshs. 515.9 billion.

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