How important public relations in Kenya is a question that can be aptly answered by the event of the practitioners last week.
During the event, the Public Relations Society of Kenya recognised and awarded excellent Public Relations campaigns at a gala dinner held on November 22, 2019, at the Movenpick Hotel and Residences in Westlands, Nairobi.
The ceremony was attended by 400 guests from PR firms and government agencies, marking the 19th edition of the awards for excellence.
Established in 2000, the PRSK Awards for Excellence recognize and celebrate outstanding achievements of public relations and communications practitioners.
They reflect the level of competitive services offered in the Kenyan public relations and communications industry.
The Chief Guest, Juma Asiago the Global Coordinator of Safer Cities Programme at UN-Habitat, said that the disruptive changes in the Public Relations industry will lead PR professionals to new ways of communication that have to integrate both digital and non-digital tools.
This reiterates discussions held during the recently concluded PRSK annual summit held in Mombasa from November 13th to 15th that focused on the Revolution and Disruption of Public Relations and Communication Management.
Speaking at the awards ceremony, PRSK President Dr Wilfred Marube acknowledged the important role Public Relations practitioners play from inception of ideas to execution of successful campaigns.
“We are here to celebrate the hard work you have put in this past year. Not just by giving you a trophy but by honouring the effort you put in behind the scenes,” he said.
Media Edge Public Relations took home the Overall PR Campaign of the year after bagging awards in the consumer relations and financial communication award categories.
Hill and Knowlton Strategies Kenya won in the PR event and social investment campaign categories while Apex Porter Novelli took home the public sector and new media campaigns of the year awards.
Profit and Loss Consulting won in the Corporate Publication of the Year award while KCB Group, Barclays Bank Kenya, Higher Education Loans Board, Kenya Revenue Authority won in the not for profit, internal communication, crisis communication and reputation management and partnership engagement initiative of the year categories respectively.