NAIROBI, Kenya, Jul 6 – Africa’s largest promotional brand, Barron has entered into a strategic partnership with Kenya’s Ramco Printing-Promo Division, in a deal that is set to give the company a stronger gripping the East African region.
The partnership will see Ramco Printing which enjoys a solid position in the region for over 20 years distribute an array of Barron promotional materials to all sectors of the market.
Ramco Printing is one of East Africa’s largest print companies offering offset and digital print as well as packaging and promotional items.
RAMCO Group CEO Amit Patel says the Barron partnership ties with Ramco Printing’s business model that is anchored on co-operation with like-minded players keen on providing innovative solutions and responding to growing market demands for quality and consistency.
“This partnership is a landmark for us at Ramco Printing and echoes with our business philosophy of fostering long-term, mutually beneficial partnerships. With Barron’s cutting edge promotional materials and our strong network in East Africa we look forward to tapping into more businesses and transforming promotion and branding as we know it,” said Patel.
With over 25 years of empowering Africa’s Businesses, Barron is a BRAND-ABLE™ Solutions Business, offering a wide variety of canvasses and solutions that support and build brands. Barron’s extensive range holds a world of possibilities across a number of promotional marketing categories, including apparel, workwear, chef wear, sportswear, headwear, gifts, bags and display items.
The Barron head office is located in Johannesburg, along with two bulk distribution centers and world-class facilities.
Barron has six branches across South Africa, as well as three international branches which give any business a head-start to industry’s best practice.
“We have been looking to make ventures in the East African region as we seek to grow our African footprint. With a growing SME and the private sector in East Africa expressing an insatiable demand for promotional and branding materials to reach out to their customers, we saw a gap that we have sought to fill through some of the most innovative platforms. After intensive market research, we chose Ramco Printing as our local distribution partner due to the company’s strong network base across East Africa and its unique business model,” said Steven Isaacson the Chief Executive of Kevro under which Barron falls.
The partnership is timely, coming at a time when companies in East Africa are looking at the most innovative and cost-effective ways to reach customers effectively with promotion and branding proving key as competition grows.
With these companies now enjoying cross-border clients and businesses, international best practices in branding and promotion are at the heart of their branding strategy. The Barron
The two companies project a sales growth of Sh60 million by year end, which will grow to Sh.160 million by the end of 2018.